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Why Your Website Needs Google Analytics

Why Your Website Needs Google Analytics

“Google Analytics provides powerful tracking for anyone with a web presence, whether it be a small hobby website or a giant online enterprise. It’s one of the most powerful web analytics solutions on the market – and it’s free for anyone to use.”

This article focuses on the benefits of Google Analytics. If you don’t already have Google Analytics installed on your website you can check out how to get started with this article Google Analytics For Beginners. Taken from http://www.google.com/analytics/ we have provided a short list of features and benefits to help you understand why your website should be using Google Analytics and how you can benefit from their services.


Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.


Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.


Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.


Track web-enabled phones, mobile websites and mobile apps.


Integrate business information and develop applications that access Google Analytics data.


Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.

Hopefully this article about Why you Need Google Analytics for your website will help you understand the benefits of using this resource. If you’re unsure about how to set up your Google Analytics account you can refer to our Google Analytics For Beginners article to get started. Remember, Bowe is here to help by creating user friendly websites and connecting you to social media. Feel free to ask us a question or leave a reply below.